Top Golden Olive Oil

The Grip Bottle

Client : Top Golden

Industry : Food & Beverage

Date : July 12, 2026

Services :

Brand Evolution
Packaging Design
Structural Packaging Design
Industrial Design
Bottle Design
Concept Development
Hand Sketching & Ideation
Ergonomic Design
3D Modeling
Product Visualization

Project : Structural Packaging Redesign

Overview

Top Golden has been part of our design journey for more than fifteen years. We originally designed the brand’s bottle and packaging when it first entered the market, establishing a visual identity that served the product for over a decade.

Fifteen years later, the client returned to us with a new challenge: to redesign the bottle for today’s premium market while preserving the familiarity and trust the brand had built over the years. This project became more than a redesign—it became the evolution of a package we had originally created ourselves.

The Challenge

The original bottle had become a recognizable part of the brand’s identity, but both the market and consumer expectations had changed significantly. Premium olive oil packaging today demands more than attractive graphics; it must communicate quality through form, ergonomics, and user experience.

The challenge was to create a bottle that felt unmistakably Top Golden while elevating its visual presence, improving functionality, and introducing a stronger structural identity without disconnecting from its heritage.

Design Approach

The redesign began with a single source of inspiration: the olive itself.

The natural oval silhouette of the fruit became the foundation of the bottle’s most distinctive feature—its integrated handle. Rather than adding a handle as a separate element, we carved it directly into the bottle’s structure, transforming an organic form into a functional design solution.

This central opening improves grip, balance, carrying, and pouring comfort while creating an instantly recognizable silhouette on the shelf. Every proportion was refined to achieve structural stability, ergonomic performance, and visual harmony.

The concept development started with a series of hand sketches exploring how the geometry of the olive could evolve into a functional bottle architecture. These early drawings became the foundation for the engineering process, where the design was refined through structural studies, 3D modeling, and prototype development before reaching the final production form.

The result is a bottle where aesthetics and functionality are inseparable—every design decision serves both the brand and the user.

Brand Experience

Great packaging should be experienced, not simply observed.

The integrated handle changes the way consumers interact with the product, making every movement—from picking up the bottle to pouring the oil—feel effortless and natural. At the same time, the sculptural silhouette transforms the package into the brand’s strongest visual identifier.

Minimal graphics, warm wooden details, premium materials, and balanced proportions allow the bottle itself to communicate craftsmanship, authenticity, and quality long before the label is read.

Outcome

The final result represents a meaningful evolution of Top Golden’s identity.

While maintaining the essence of the original brand, the redesigned bottle introduces a completely new structural language that is elegant, functional, and memorable. The package offers stronger shelf presence, a more premium perception, improved ergonomics, and a distinctive silhouette capable of becoming the brand’s most recognizable asset for years to come.

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