Briim
Scope
Brand Strategy · Naming · Visual Identity · Logo Design · Structural Packaging Design · Packaging Graphics · Product Architecture · Art Direction · 3D Visualization
Overview
The client approached ZIMO with a vision to create a premium nutrition shot that would redefine expectations within the high-protein dairy category. The goal extended beyond packaging design—it required building an entirely new brand from the ground up.
From naming and brand positioning to product identity, packaging, and visual storytelling, every element was developed to create a product that feels modern, approachable, and intentionally different from traditional protein beverages.
The result is BRIIM—a compact protein shot designed for everyday wellness, combining high protein, low fat, and functional nutrition in a refined, premium format.
The Challenge
The functional nutrition market is saturated with bold colors, aggressive messaging, and performance-driven aesthetics. The client wanted to move away from this visual language and introduce a product that felt calmer, cleaner, and more sophisticated.
The challenge was to communicate nutritional performance without relying on the familiar cues of sports nutrition, while creating a distinctive identity that would stand out on shelf and support future product extensions.
Design Approach
Our work began by defining the brand itself.
We developed the naming strategy, established the visual identity, and created a design system that could grow into a complete product family.
A custom bottle silhouette became the foundation of the brand, supported by a restrained typographic hierarchy where nutritional information takes visual priority.
Each flavor is identified through a dedicated color palette, allowing quick recognition while maintaining consistency across the range. The foil-sealed closure introduces a premium opening ritual and reinforces freshness, adding a memorable tactile detail to the overall experience.
Brand Experience
Every interaction with BRIIM was designed to feel intentional.
From the first impression on the shelf to the moment the seal is opened, the experience emphasizes simplicity, confidence, and quality.
Instead of overwhelming consumers with excessive claims, the brand focuses on clarity—allowing the bottle shape, color system, and nutritional hierarchy to communicate the product’s value naturally.
The result is a visual identity that feels equally at home in premium grocery retailers, wellness boutiques, and modern cafés.
Outcome
BRIIM establishes a distinctive presence within the functional dairy category by combining strategic brand thinking with premium packaging design.
The project delivers a scalable identity system capable of supporting future flavors, product extensions, and retail formats while maintaining strong shelf recognition and a cohesive brand experience.
By transforming a functional product into a refined lifestyle brand, BRIIM demonstrates how thoughtful design can elevate everyday nutrition.
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Got Questions? We’ve Got Answers
What services does Studio Zimo offer?
We provide branding, packaging, advertising, digital design, content creation, print, motion, and strategic consulting tailored to your brand needs.
How long does a typical project take?
Timelines vary based on scope, but most projects are completed within a few weeks with clear milestones and updates throughout.
Do you work with international clients?
Yes, we collaborate with clients worldwide and manage projects seamlessly through remote communication.
How do we get started?
Simply reach out through our contact form, and we’ll schedule a consultation to understand your goals and begin the process.
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